The wellness industry is gaining momentum every day, making people aware of health, immunity, nutrition, and fitness. With the onset of the pandemic, people, especially millennials and Gen Z, are increasingly realizing the importance of leading a healthy lifestyle. This has spawned many startups offering a multitude of products and services such as nutritional foods, fitness equipment, wellness supplements, coaching and consulting.

According to IBEF, the global wellness industry is expected to reach $372 billion in 2022. The Indian wellness market is expected to reach $10.6 billion by 2025, up from $110 billion in 2016.

Here’s a list of startups striving to meet the fitness and nutrition needs of wellness enthusiasts.

goodOwise

Saher Mehdi and Manish Kumar based wellowise in 2018 with the aim of preventing lifestyle-related diseases and providing precision diagnosis.

The startup virtually provides personalized dietary and supplement recommendations to help people stay healthy. It also assigns lifestyle coaches who provide clinical and fitness advice to stay fit.

wellOWise operates on a subscription model and offers two programs: the RewiseTM Basic Program (priced at Rs 12,500) and the RewiseTM Advanced Program (Rs 24,000).

wellOWise targets people between the ages of 20 and 40, as the founders believe this is the time when people should adopt a healthy lifestyle and start taking care of themselves to reduce their risk of diseases in the future .

The startup claims to work with research labs in the UK and Turkey.

well versed

Healthcare and nutrition startup based on Gurugram well versed was founded in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan. It offers diet planning and nutritional advice from experts.

They also sell products for diets such as intermittent fasting, gluten-free high-protein immunity, and diabetes on their platform. These products aim to enable dietary changes without requiring a change in behavior.

Wellversed operates as a rollup company for wellness brands. It acquires, operates and grows high-potential digital brands to create a modern home of “Unilever-style” brands for health and wellbeing.

Currently, Wellversed has four brands: Wellcore, Zero Sugar, Ketofy and YouWeFit. The startup innovated an in-house technology tool named WINCI, named after Leonardo da Vinci, to assimilate creative and analytical information in one place to build lasting brands.

Wellversed is backed by high profile investors, such as Jubilant, Huddle and Indian cricketer Yuvraj Singh, and high profile angels such as Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana and Tejinderpal Miglani.

StepSetGo

Based in Mumbai StepSetGo is a fitness app founded by Shivjeet Ghatge, Misaal Turakhia, Zaheer Khanand Abhay Pai in January 2019. It offers users fun incentives to invest in their own fitness.

Indian cricketer Zaheer Khan is the face of the company, which aims to make exercising fun, easy and sustainable.

The app records the number of steps a user takes in a day and pays for it with coins, which can be redeemed on the in-app “Bazaar”. StepSetGo’s bazaar offers health and wellness products and digital gadgets.

The app is available for both Android and iOS users and has a 4.4 rating on Play Store and a 4.8 rating on App Store. It has around 1.2 million monthly active users and 9.5 million downloads.

StepSetGo is aimed at a diverse audience – students, housewives, police personnel and corporate bosses.

StepSetGo won the Atma Nirbhar Bharat Innovation Challenge in the health and fitness category and surpassed Aarogya Setu in user engagement.

MyHealthBuddy

Based on Gurugram MyHealthBuddyfounded in 2017 by Ashish Grewalhelps people connect with lifestyle coaches and stay fit.

He provides holistic, personalized lifestyle coaching to help people lose weight, maintain a healthy lifestyle and proper diet, and stay clear of lifestyle-related illnesses.

The solutions are designed to focus on important aspects of health and fitness, including exercise plan, sleep quality, stress management, diet, and habit formation.

MyHealthBuddy focuses on women’s health and helps women deal with postpartum depression and weight issues, hypothyroidism and PCOD.

The startup charges Rs 7,500 to Rs 10,000 for its online services, depending on the needs of the users. Apart from India, he also has a clientele in New Zealand, Australia and the United States. International customers are charged between Rs 10,000 and Rs 15,000.

ParaFit

Based in Delhi ParaFit bookfounded in 2018 by Paraj Primlaniis a health and nutrition startup that offers curated meals as well as personalized diet plans, strategies, recipes, and training.

Through the startup’s app, users can track their nutrition, diet, and step count, and also access healthy recipes.

Personalized diet plans and healthy food delivery are available in Delhi, Gurugram, Ghaziabad, Noida and Faridabad.

Users can select plans based on their needs, and a nutritionist is assigned to help customize their diet. At least five diets are offered in different categories, such as diabetes and PCOS.

The startup claims to have succeeded in “transforming” more than 7,000 users. According to the company, more than 50% of its revenue comes from subscription plans, while the rest comes from food delivery and online nutritional consultation.