The health and wellness industry continues to gain momentum owing to the growing awareness of health, nutrition, and immunity, which is the major growth driver for the industry. The priority of a healthy lifestyle with a balanced diet accelerated right after the pandemic hit the world. Since then, there has been no turning back, as consumers’ approach to their overall well-being has become more proactive, with loyalty now shifting towards the holistic idea of ​​a healthier lifestyle. with supplements. This has led to brands constantly innovating to stay ahead of the game and appeal to their consumers by introducing more engaging and exciting formats, largely to meet the changing demands of millennials and to make the supplementation experience cool. , efficient and practical.

For millennials and tech-savvy Gen Z consumers, health and nutrition are among the choices they make every day. Nowadays, it becomes difficult to make the time to visit gyms, follow health trends or have complex eating habits. They are also well aware and aware that their regular diet is not enough to meet nutritional needs. Therefore, it is incumbent on nutrition brands to provide products that are easy to understand and consume, help fill nutritional gaps, and fit effortlessly into their daily consumption. With this in mind, leading global health and wellness brands like Amway are going the extra mile to provide more relevant, engaging, and personalized solutions that work best for today’s consumers.

To meet targeted supplement needs, today one can choose from the wide range of products available in the market including chewing gums, tablets and capsules, powders and liquids. In this environment, companies like Amway are constantly leading the way in product innovation to meet the changing needs of modern consumers. Continuing to cement its leadership in health and wellness, Amway India recently took a huge leap forward in innovation and, for the first time, introduced a range of nutritional supplements in premium formats. fashion, tasty, convenient and simplified, such as tasty gummies and mouth dissolving products. jelly strips under its flagship Nutrilite brand.

Understanding the busy lifestyles of today’s millennials, Amway has formulated on-the-go nutritional supplements to meet their daily nutritional needs. The brand launched three innovative nutritional products in exciting formats – Seize the Day, strawberry flavored gummies containing vitamins and minerals to support overall health and immunity, D-fence – dissolving jelly strips gummies containing vitamin D3 to support bone health and immunity, and I Gummies containing lutein and zeaxanthin to support eye health.

Advancing Amway’s focus on personalized, simplified nutrition, with youth in mind especially, this innovative line of supplements is formulated and developed to meet the daily nutritional needs of health-conscious consumers in today.

Mr. Ajay Khanna, Chief Marketing Officer, Amway India, said:
“Product quality and innovation are key drivers of Amway’s growth. And we will continue to aggressively drive innovation, exploring adjacent and expanded spaces around the nutrition segment, to strengthen the existing portfolio and develop new product solutions. To this end, we have invested in several state-of-the-art R&D labs in India to drive innovation and advance distinctive capabilities in science-driven product development across portfolios. With rigorous quality controls and simplified labeling, we make nutrition fun, simple and convenient for our young consumers..”

While there has been an increase in demand for simplified health supplements, there is also a penchant for quality, responsible sourcing, and a transparent production journey of these nutritional products. People are now looking for information about the purity, safety and potency of ingredients in the products they buy and consume. In this respect, Amway’s Nutrilite, backed by the heritage of over 80 years, has championed the approach to herbal supplementation that provides the highest levels of transparency adding to product efficacy, which is the key product differentiator.

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Every ingredient that goes into making nutritional supplements at Amway

is sourced from premium suppliers who are expected to meet Amway’s demanding yet transparent global quality standards. Similarly, we also work closely with product manufacturers, who have met our quality standards, to ensure that the product will perform to its specifications until the end of its shelf life by subjecting the products to strict stability test conditions. Additionally, we are working with the manufacturers of these products to ensure that they adhere to Indian regulatory guidelines as set forth by the FSSAI,” added Dr. Shyam Ramakrishnan, PhD, Head of Emerging Markets, Innovation and Science, Amway.

The consumer mood is constantly shifting towards food shopping due to the social and environmental movement. Today, healthier lifestyles have become a global movement with awareness coming from social media and online sources. With deeper internet penetration, people are more aware of the daily choices they make like buying food, consuming food in a restaurant, buying organic groceries, etc. They have the opportunity to research online and talk about their dietary needs and how to incorporate a healthy diet into a sustainable lifestyle. With the ever-evolving global health movement, brands are becoming more stringent in their food labeling and marketing practices. Today’s young consumers are willing to pay top dollar for finding the right nutrition for their bodies. This gives nutrition brands and food manufacturers huge opportunities to manufacture custom products for their customer base.

In line with the demands of today’s generation, Amway goes the extra mile to constantly innovate in the nutrition segment through products that resonate with the lifestyle of millennials and Gen Z. With a philosophy to make fun and mobile nutrition, Amway continuously brings sustainable nutrition solutions to the masses that are easy to consume, tasty and meet nutritional needs. Amway believes that a healthy diet should consist of plenty of fruits and vegetables. Currently, there are very few products on the market that provide phytonutrients and Nutrilite fills this gap in a unique way. With the use of multivitamins and other mineral supplements, one can fill in the nutritional gaps that regular food is unable to fill. Nutrilite, by Amway, is the only global dietary supplement brand to grow, harvest and process plants on its certified organic farms. This gives Amway control in terms of quality checks right from the seeding of the plant to its subsequent processing into a supplement. With rigorous multi-level quality controls involving scientists and health experts, Amway simplifies the ultra-complex nutritional equation for consumers around the world. To explore the Amway product line, click here.

Disclaimer: The article was produced on behalf of Amway by the Internet Times Spotlight Team.