Neo Bites, an Austin-based pet supplement start-up, has launched its first line of insect-based dog meal toppings. The powder enriched with superfoods is added to meals, making them more palatable to dogs.

Each flavor of Neo Bite hypoallergenic topping addresses a specific health need. They include a Health Aid Topper formulated with kale, oats, turmeric and kelp; a Digestive Aid Topper made from ginger, pumpkin, apple and oats; and a Skin & Coat Aid Topper formulated with flax seeds and peanuts. Their products are made on a small scale in Austin.

The Neo Bites range offers an alternative to conventional dog foods which tend to be highly processed and filled with artificial preservatives. “Our products are designed to improve the lives of dogs and can satisfy even the most picky eaters,” said Winslow Marshall, co-founder of Neo Bites. “Dog lovers can trust that our dog food toppings are filled with the nutrients that are lacking in legacy pet foods. “

Insect protein emits significantly less greenhouse gases than the carbon-intensive protein traditionally used in dog food. A 2017 UCLA study found that cats and dogs are responsible for 25-30% of the environmental impact of consuming meat in the United States.

The company applies sustainable development practices in all aspects of its operations. It is the first carbon-negative dog business in the United States. It has been certified carbon negative by CIRCA, a certification system that takes into account a range of greenhouse gases beyond carbon dioxide. CIRCA is currently running a private pilot project for its certification and clearing services.

Wesley shared the next steps for Neo Bites: “After this product launch, we are focusing on building our distribution channels – our direct-to-consumer site, Amazon, Thrive Market and the regional grocery store. We will be back in R&D as we approach the second quarter of next year to continue to develop our product portfolio.

Neo Bites was founded in 2019 by Wesley Cooper and Winslow Marshall. The co-founders spoke about their shared passions for sustainability and dogs at a Zoom networking event during the lockdown.

The insect-based pet food market has skyrocketed to meet the growing demand for grain-free, high protein, and sustainable pet foods. Future Market Insights predicts sales of insect-based pet food to total US $ 7.09 billion in 2021.