The global “immune health supplement market” is likely to grow surprisingly supported by the increasing popularity of organic and non-GMO ingredients among the masses. The trend is further reflected in an increase in purchases of organic immune health supplements around the world. This information is provided by Fortune Business Insights â„¢ in a report titled “Immune Health Supplements Market Size, Share and COVID-19 Impact Analysis, by Ingredient Type (Vitamins, Minerals, Herbal Botanical Extracts, probiotics, amino acids, omega 3-fatty acids, others), by form (soft gels / capsules, tablets, powder, liquids and others), by type of source (herbal, animal-based), by distribution channel (pharmacies and pharmacies, hypermarket / supermarket, online stores, Specialty store, others) and regional forecasts, 2020-2027. The report further states that the immune health supplements market size was $ 16.32 billion in 2019 and is expected to reach $ 29.40 billion by 2027, with a CAGR of 7.4% during the period. forecast.

Major Immune Health Supplements Market Players Covered By The Report Include:
• Herbalife Nutrition (California, United States)
• Nutramax Laboratories (Maryland, United States)
• BioGaia (Stockholm, Sweden)
• Blackmores Limited (New South Wales, Australia)
• Glanbia, Plc (Kilkenny, Ireland)
• Royal DSM (Heerlen, The Netherlands)
• Alticor Inc. (Amway) (Michigan, United States)
• USANA Health Sciences (Utah, United States)
• Bayer AG (Leverkusen, Germany)
• NOW Foods (Illinois, United States)
• Pfizer (New York, United States)
• Other key market players

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Our research methodology is robust and includes data triangulation based on bottom-up and top-down approaches. We validated the approximate market number using primary research. Secondary searches were conducted to find detailed information on mergers and acquisitions, collaborations, joint ventures and agreements. At the same time, we have gained important insights into the market dynamics associated with growth drivers, trends and obstacles.

It offers figurative estimates for the coming years based on recent developments and historical data. To collect information and estimate revenue from all segments, the researchers used top-down and bottom-up approaches. Based on the data collected from primary and secondary research and reliable data sources, the report will help existing and new market aspirants to understand and study market needs, market size, and competition.

2021 Immune Health Supplements Market Analysis:
Drivers and constraints-
Need to reconsider health due to COVID-19 will skyrocket demand
The COVID-19 pandemic is increasing the demand for immune health supplements across the world. This growth is attributable to the growing questioning of health and well-being by the masses. They constantly strive to avoid any kind of infectious disease by consuming immunity boosters equipped with omega-3 fatty acids, mineral supplements, herbal extracts and vitamins. One of the significant challenges that can arise are disruptions in the supply chain network. The Nutrition Business Journal mentioned that in April 2020 the purchase of these health supplements increased at a rapid rate.
However, some of these supplements can cause unwanted effects if mixed with other medicines or taken before surgery. Many of these products have not been tested on pregnant women and children. This is a major factor that may hamper the growth of the immune health supplements market over the next few years.

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Regional analysis-
North America leads due to rising prevalence of obesity and diabetes
Geographically, North America provided $ 5.89 billion in 2019 in terms of revenue. This region is set to become the leader in the near future, supported by the growing awareness of people about health and self-well-being. Also, the increasing prevalence of lifestyle-related diseases such as diabetes and obesity is believed to help the market growth in this region. The region will be followed by Asia-Pacific due to rapid urbanization leading people to turn more to immune health supplements. Associated with this, the increasing lifestyle changes and growing health awareness are said to propel the market growth in this region. Due to COVID-19, the region is experiencing high demand for products infused with elderberry, zinc, vitamin C and D.

Competitive landscape-
Key players aim to gain competitive advantage by developing new supplements
The companies present in the market mainly focus on scientific research activities to develop innovative immune health supplements to generate more sales. Some of them are also adopting the strategy of mergers and acquisitions to strengthen their product portfolio.

Below are two of the latest developments in the industry:
• May 2020: Ancient Nutrition launched a new line of SBO probiotics comprised of four innovative products, namely Men’s and Women’s, Gut Restore and Ultimate. These are created by combining superfoods and probiotics from soil organisms (SBOs) of various strains. These would help support the immune system and gut health.

• April 2020: Royal DSM successfully acquires Glycom A / S, a supplier of human milk oligosaccharides (HMO). The deal required an investment of 765 million euros. It would help Royal DSM add HMOs to its product offerings and deliver new solutions to its consumers.

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Contents:
• Introduction
o Market scope
Market segmentation
o Market methodology
o Definitions and assumptions
• Abstract
• Market dynamics
o Market drivers
o Market constraints
o Market opportunities
• Key ideas
o Parent / Related Snapshot: Immune Health Supplements Market
o Impact of the COVID-19 epidemic on the immune health supplements market
o Supply chain challenges
o Launch of new products
o Technological advances
o Key Industry Developments – Mergers, Acquisitions and Partnerships
• Global Immune Health Supplements Market Analysis, Outlook and Forecast, 2016-2027
o Main conclusions / summary
o Market analysis, information and forecasts – by type of ingredient

To continue…

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