Chipotle launches nutritional preference filter on app and website
Chipotle announced that it has introduced a new nutritional preferences filter on the Chipotle app and Chipotle.com. For the first time, customers can control their digital menu experience based on their health goals and needs with easy filter preferences that can be saved for future ordering ease. The new digital innovation is not only a seamless technological solution for customer requests for diet-compliant Chipotle ingredients, but it also serves as an educational resource that underscores the brand’s commitment to ingredient transparency.
The Nutritional Preferences Filter is Chipotle’s next evolution by providing a fully customizable ordering experience for customers that takes into account important diet and lifestyle considerations. In 2019, Chipotle launched Lifestyle Bowls, premium diet menu offerings that help fans who are committed to a healthier lifestyle by making it easier to order delicious bowls that contain only the real ingredients allowed by some. diets like Keto. , Paleo and Whole30®, among others. Since their initial launch, Chipotle Lifestyle Bowls have continued to grow in popularity, with sales of menu items increasing 484% in the past two years.
“Our real ingredients and the versatility of our menu have always responded to customers who put health and wellness first,” says Chris Brandt, Director of Marketing. “Now, with just a few clicks, fans can make more informed decisions about the ingredients they present in their personalized Chipotle orders and can easily find delicious options to suit any lifestyle. “
How the filter works
- Select a menu item from the main screen
- Tap “Nutrition” in the upper right corner to display the “Nutritional Preferences” menu
- The menu will display options for:
- Way of life
- I avoid
Guests can press the color coordinated buttons to select their dietary and lifestyle preferences and press “Apply”. Nutrition icons that indicate ingredients that match the preselected diets and lifestyle options will appear in the Chipotle menu when selecting ingredients.
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