Wellbeing Nutrition expands its product portfolio and launches Melts Eye Care
In the hectic times we live in, health issues are on the rise, due to unhealthy lifestyles, lack of proper exercise and nutrition, or due to too much screen time .
Inadequate food intake, increased exposure to blue light, eye muscle fatigue and an inactive lifestyle contribute to blurred vision and other eye diseases. The eyes need adequate nutrition and rest. To improve eye health and maintain clear vision, certain nutrients are extremely essential for consumption.
Wellbeing Nutrition, one of India’s leading research-based whole-food nutrition companies, has launched the world’s first all-natural eye vitamins, called ‘Melts Eye Care’. Created under their world famous Melts® brand which uses advanced nanotechnology to deliver vitamins directly into the bloodstream and make them more bioavailable and bioactive than traditional capsules and tablets. The product is very effective in protecting the eyes from retinal damage, fatigue, eye muscle fatigue and blue light irritation.
Avnish Chhabria, Founder of Wellbeing Nutrition, said: “Reports indicate that India is home to 23.5% of the world’s blind population, and cataracts and glaucoma are the most common causes of blindness. Additionally, pandemic-induced remote work and learning has led to increased reliance on various screens, leading to multiple eye problems. Vision problems are further exacerbated by irregular eating habits, poor food quality and low physical activity. Therefore, it is extremely important to provide essential multivitamins to maintain healthy eyes.”
“Our latest product, Melts Eye Care, is the world’s first Natural Eye Vitamin based on Lutemax2020 ®, a patented extract containing the three nutritionally relevant macular carotenoids – Lutein, RR-Zeaxanthin and RS-Zeaxanthin. Naturally derived from marigold flowers, the unique combination of Lutemax 2020® carotenoids is backed by multiple clinical studies, providing tremendous benefits for eye health. We are sure that, as always, we will again receive an excellent response for Melts Eye Care from our consumers,” he added.
Studies have confirmed that Lutemax 2020® is a proven formula for improving eye health, and the macular carotenoids it contains provide tremendous benefits for prolonged exposure to blue light, help with stress, mood and to sleep quality, while improving overall skin health and cognitive functions. Support. Lutemax 2020® is an award-winning, clinically backed, IP-protected extract naturally derived from marigold flower. Lutemax 2020 Research Highlights Relevance of Macular Carotenoids to Benefits Important to Consumers Today, Including BLUE Study, Sleep Quality, Stress and Mood Support, Skin Health skin, cognitive support and safety.
Eye Care Melts has been launched in several markets including India, USA, UK, Singapore and UAE. The product is available in over 1,200 modern retail stores as well as major pharmacy chains in India such as WH Smith, Relay, Natures Basket, Apollo Pharmacy, 24*7, Health and Glow and Lakme Salons. It is also available on online platforms such as Amazon, Flipkart, Pharmeasy, Healthkart, Nykaa, and the company’s website.