Tiger Shroff collaborates with BUILD. to enter the protein supplement market
- The fitness enthusiast and Bollywood star aims to expand his PROWL brand into the health supplement category.
- “I love sports and fitness; I celebrate movement and activity. TO BUILD. also believe it. This is how there are strong synergies between my brand Prowl and BUILD.
- Through this partnership, I look forward to developing a series of custom-created Prowl supplements with BUILD., which will be launched soon!” said the Bollywood star.
MUMBAI, AUGUST 9, 2022 (GPN): Tiger Shroff has teamed up with BUILD., an up and coming start-up offering high-quality sports nutrition supplements, to launch a new personalized series of health supplements. With this strategic partnership, Tiger’s PROWL brand is making a foray into the health and nutrition category.
This partnership is focused on democratizing fitness and an active lifestyle for everyone and focuses on Shroff’s philosophy of staying in shape.
Responding to the idea that “fitness is for everyone”, the brand aims to fill the protein gap of the Indian population.
Speaking about the association, Tiger Shroff said: “I believe the BUILD. The team has the expertise and capabilities to develop and market an international quality “made in India product” which is evident from their recently launched BUILD. interval. BUILDING. truly offer an international range of high quality protein supplements that tastes great and is a true testament that Indian brands can offer a product on par with international brands. I love sports and fitness; I celebrate movement and activity. TO BUILD. also believes in it. This is how there are strong synergies between my brand Prowl and BUILD. Through this partnership, I look forward to developing a line of custom Prowl supplements from BUILD., which will be launching soon!”
On the association, Soumava Sengupta, CEO of BUILD. said“Tiger is one of the most popular stars and the undisputed icon of fitness in India today. His regimen and dedication to fitness are at the level of an elite athlete. At BUILD. shares his philosophy on fitness and strongly believes that fitness is for everyone and is not just limited to gyms and weight training.
PROWL signature supplements will be created by incorporating Tiger’s inputs, to offer a range of results-driven health supplements that will help athletes and fitness enthusiasts achieve their respective fitness goals and build their desirable bodies. With a focus on quality ingredients, these supplements will be on par with their international counterparts and are designed to be the most suitable for Indian nutritional needs.
BUILDING. The PROWL series will soon be available at your nearest retailer!
TO BUILD. is a trademark of Pursuit of Wellness Pvt. Ltd., incorporated a year ago with the aim of helping Indians lead healthier lives with quality nutrition and supplementation products. Pursuit of Wellness is an offshoot of a company that has been importing and distributing sports nutritional supplements for top brands across India for seven years. TO BUILD. as a brand is committed to providing its users with quality nutrition on par with the best available in the world.
TO BUILD. and PROWL (Tiger Shroff) over the next 5 years will launch multiple products in the sports nutrition and general wellness category with a mission to inspire Indians to live fitter and healthier lives. These products will be available in specialist/modern retail and via e-commerce.