Kourtney Kardashian Barker’s Lemme 2022: Lemme Gummy Supplements
From being the first gluten-free Kardashian sister to building a wellness empire, Kourtney Kardashian Barker is no stranger to health and nutrition, and is well known for her decades-long passion.
You’ve probably seen this on Instagram before, but Kardashian Barker just launched Lemme, a brand of vitamins and supplements, available today. Lemme’s first offerings include three types of gummy supplements: Energizing Lemme Matcha, Strawberry-flavored Lemme Focus, and Anti-Stress Lemme Chill.
“There’s a list of non-negotiable ingredients that can never be added to our gummies, like corn syrup and artificial colors,” the entrepreneur and reality star said. BAZAAR.com. “All supplements are vegan, and we are looking to develop many more.”
In addition to corn syrup and synthetic colors, Lemme is also made without common gummy components, such as gelatin, glucose syrup and sugar alcohols. “Kourtney has spent years working with a team of top scientists and specialists to create innovative formulations that harness clinically researched nutrients, vitamins and herbal medicines,” board certified physician Thaïs Aliabadi says in a statement. “She prioritized bioavailable ingredients and filled the nutritional gaps in people’s diets.”
Each of the supplement bottles, designed by the star and inspired by her love of vintage candy jars, are also eco-friendly and made entirely without the use of virgin plastic.
Before the official launch of Lemme, BAZAAR.com catches up with Kardashian Barker for a breakdown of the brand’s creation, plus some of her wellness go-tos right now, including some cleansing as seen on The Kardashians.
How did you come up with the name Lemme?
My team and I were talking about names on a Zoom call, and I don’t think I realized how often I use the word leave me in sentences. Like “Let me look at this and get back to you” or “Let me check”. So my team and I thought it would be perfect because we can use it for every product.
Why did you decide to launch this brand alone and not under Poosh?
I thought about it at first, but eventually felt like they were two different things. They definitely bond very well though.
What are some of the main ingredients found in gummies?
All of the ingredients in our gummies are things I’ve been taking for years. We have matcha in our Lemme Matcha gummies, which gives you sustained energy so you don’t get jittery, and in Lemme Focus – which I feel like I need right now – there’s the mane of lion. And in Lemme Chill, we use ashwagandha, which helps manage stress.
Could you briefly describe some of the clinical tests that led to the manufacture of the products?
I’m passionate about muscle testing and I know the right ingredients for your body. For Lemme, we work with scientists and doctors, some of whom I have had personal relationships with over the years, to truly get the best quality supplement.
Did Travis participate in the brainstorming around the brand?
I like his opinion, especially regarding the brand name, packaging and font. He also helped test the gummies – we had pretty much everyone around me trying them all the time. Getting the consistency and taste of the supplements right was really important to me, as was choosing the right flavors that we felt fit the purpose of the gum.
Why was it important for you to partner with nonprofits like Carbonfund.org and One Tree Planted when launching Lemme?
One of the first things I said when starting a brand was that sustainability was really important to me, which is why our packaging is made from 100% post-consumer materials. We take the extra steps to do what we can [to help the environment, which includes working with companies to offset our carbon footprint.]
We know you’re always one step ahead of wellness trends. Is there anything in particular that excites you right now?
I have been in micro currents recently for healing purposes – my knee can hurt from time to time – so with the injuries this is something new I have tried. I know it’s not a new trend, but it’s something new that I’m doing.
And again, this isn’t new – it’s thousands of years old – but I love doing panchakarma cleansing seasonally. Now that it’s fall, I’m about to make another one; it changes life. You do a pre-cleanse – no sex, alcohol or caffeine – and you have to follow a very strict diet, no processed foods. And then you go to one place for four hours a day and do these treatments to help your body detox. It’s so amazing, we filmed it on the show; this will be my third.
Lemme, which starts at $30, is available exclusively online at lemmelive.com.
Tiffany Dodson is Associate Beauty Business Editor at Bazaar.com, where she covers all things beauty and shopping, including new products and hot sales. His work has already been featured in SELF, Hustle and Teen Vogue.